Kajabi: Useful Platform to Create & Sell Digital Products

Kajabi is a web based content marketing platform empowering you to create online courses or digital products, and to market them and sell them, all using the same solution. Kajabi will help you to create complete online courses with its tools. You can develop membership sites including landing pages, craft marketing emails, and use a plethora of tools that will enrich your experience as well as facilitate innumerable functions. Kajabi can create flexible products, there are powerful themes, it now supports video hosting and there is a provision to engage with your audience directly through the system. Create training portals, membership sites, software download sites, digital products primarily containing information, online coaching groups, live event replays and virtual events of any kind. Kajabi has enough room for customization that will enable you to come up with a completely unique way to launch and market your digital product.

Review of Kajabi

Kajabi was a hot system when it launched and it was all that some people were talking about. As a few weeks went by, the features that worked received widespread praise and the shortcomings started to crop up. A few months in and when the initial adulation had died down, the glaring limitations were becoming a huge concern, both for users and for the developers. All the Kajabi courses and even the Kajabi University were unable to salvage the scenario. Fortunately, the developers did not allow the slide to continue and took corrective measures. Free trial users had access to email support with no provision for live chat or support via phone. This was frustrating, especially when one could not use the system for a purpose they had the intent for and which was the reason for signing up for the free trial in the first place. Kajabi corrected its course and started offering live chat on the dashboard so users did not have to keep going back and forth with emails that apparently do not always resolve pressing problems.

Like the live chat and the addressing of unanswered questions through emails, Kajabi made changes to its features as well. The web based platform was rich in features when it was launched the first time but it was missing a few quintessential elements, such as video support. Although the platform itself had many videos and tutorials, many of which are integral to what are clustered as Kajabi classes and some are also available at Kajabi University, there was no provision to sell live video conferences as a digital product or recorded version of the same at a much lower price point. This had clearly excluded a section of users who would have otherwise found the platform phenomenally useful and almost life altering. The developers have since upgraded their specializations.

All platforms lack something when they are launched and every team of developers know where they fall short. Yet, only a few make adequate changes. Updates are not uncommon these days but radical changes to remain relevant in a dynamic world are not common. With the deliverables and new features added to the already impressive plethora, Kajabi Next or New Kajabi has certainly carved out a special place for itself, if not for every creator of digital product then definitely for aplenty.

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Is there a Kajabi Alternative?

There is no dearth of Kajabi alternatives. Owing to the specialization hovering between content management system and website builder, marketing platform and an educational initiative, Kajabi has gone into battle with many solutions. Most of them predate Kajabi and some have been launched since. Two most noteworthy alternatives of Kajabi are WordPress and Thinkific. But if you delve deeper into Kajabi vs. WordPress or Kajabi vs. Thinkific, you will clearly see which solution is superior.

WordPress is a freemium platform. Kajabi is subscription based. Let us not compare the two on that ground because Kajabi has many more features and much better security compared to WordPress. There is practically no security offered by WordPress unless you put in your own. There is practically no support from WordPress if you discount the online community. Kajabi has its own knowledgebase. There are Kajabi courses and a whole Kajabi University. While you can enjoy integrations on both platforms, Kajabi on its own will get you an activity dashboard, discount management, automatic notifications, engagement analytics, promotions management, lead generation and reporting & stats.

Kajabi vs. Thinkific is a closer competition as both are subscription based and the platforms have a lot of similarities. When you check out the plethora of features available on both platforms, you would clearly see Kajabi has many more. Ease of use is a quintessential parameter and Kajabi is simpler and more convenient than Thinkific. While Kajabi promotes itself heavily on being a marketing facilitator, Thinkific doesn’t fare too poorly in this regard. Both Kajabi and Thinkific are almost equal when it comes to marketing digital products, the pricing too is similar when you compare the features beyond the subscription costs for specific plans and the quality of support too is almost similar. Kajabi outdoes Thinkific with security and hosting though. When you draw an inference, Kajabi will outweigh Thinkific.

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Features & Pricing of Kajabi

Kajabi is a web based application with its own hosting. You don’t need to host the content or everything that you are working on. You can create everything from landing pages to ecommerce sites. There is a large library of professionally designed templates. You would get to streamline your email marketing, lead generation, product launches, registration, conversion and sales. You can sequence your emails or broadcast them to a massive audience. Work on a blog, customize your site, facilitate payments, encourage up-sells and use impeccable analytics that will help you to perfect your entire marketing campaign.

Kajabi has a free trial for fourteen days. You could extend it to twenty eight days if you succeed at a challenge. The Basic plan is $103/month for five products, twenty five thousand marketing emails per month, one admin, a thousand active members, one website and twenty five landing pages. The Pro plan is $311/month for a hundred products, seventy five thousand marketing emails per month, five admin users, ten thousand active members, three sites and a hundred landing pages. There is an affiliate program and you can remove the branding text ‘Powered by Kajabi’. The Premium plan costs $719/month and you get unlimited products, a hundred and fifty thousand marketing emails, twenty five admin users, unlimited active members, ten sites and unlimited landing pages. You get the other features available in Pro plan.

Kajabi vs. ClickFunnels

Kajabi is great.  But ClickFunnels is better.  ClickFunnels puts more features at your fingertips.  It runs smoother than Kajabi.  It is less “buggy” than Kajabi.  Every feature that you are looking for in Kajabi is both present and better in ClickFunnels.

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